Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, e-Choupal is an India-based business initiative by ITC Limited that links rural farmers with internet access to inform and empower them, improving both the.

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By helping these enterprises we aim to make the world better – better for us, for our community and for the environment. These particularly small enterprises lack access to markets and hence do not have predictable income and growth 3. This helps farmers improve the quality of their products, and helps in ktc a better price.

ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India

This article has been written in partnership with ITC Limited. This initiative has enabled farmers to make better choices and offered insights on better farm practices. If he decides to sell to the ITC hub, the Sanchalak gives him a note which includes his name, village, particulars of the quality assessment, approximate quantity and conditional price. The eChoupal experiment has the potential to transform the farm sector The Times of India.

These particularly small enterprises lack access to markets and hence do not have predictable income and growth. Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, besides a market for inputs like seeds and fertilizer.

HBR Case Study 1. An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.


The farmers do not pay for the information and knowledge they get from e-Choupals; the principle is to inform, empower and compete. Please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention.

Through its e-Choupal initiative, the firm also runs women empowerment programmes particularly focusing on Ultra Poor Women, which enables development of entrepreneurial skills, besides income generation. The ITC e-Choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value e-choupall co-creating rural markets with local communities.

E-Choupal – Wikipedia

The creation of extensive green cover as well as improvement of soil health also positively impacts the environment. The sanchalak bears some operating cost but in return earns a service fee for the e-transactions done through his e-Choupal.

The Golden Peacock Innovation Award This article needs to be updated. The services are customised to meet local conditions, ensure e-chokpal availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge. Sluggish reforms hit e-choupal expansion: Please update this article e-chopal reflect recent events or newly available information.

ITC holds out mall hope for villagers The Telegraph. The credit, according to Singh, goes to higher quality seeds, inputs and farming methods he has been able to adapt with access to timely information on weather conductions, prices across different local markets and services from the e-Choupal in his village.

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Thereby it significantly reduces transaction costs. How innovation really works Business Today. Please visit our sites: The ITC e-Choupal initiative has emerged as an efficient two-way channel for a variety of goods and services, raising farm incomes and making farming more profitable. Farmers are under no compulsion to sell to the company and can choose to sell their produce elsewhere.


This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. By operating across the agri-value chain, ITC is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its FMCG consumers.

The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.

Let’s put India first”. Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e. The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information.

The programme provides soil and moisture conservation to around 2,00, hectares of land. They are generally located within walking distance or a 5-km radius.

ITC e-Choupal eco-system

Learn how and when to remove these template messages. Real-time information and customised knowledge provided by ITC e-Choupal enhance the ability of farmers to take decisions, align their farm output with market demand and ensure higher quality and productivity. Articles with topics of unclear notability from June All articles with topics of unclear notability Company articles with topics of unclear notability Wikipedia articles in need of updating from August All Wikipedia articles in need of updating Articles with multiple maintenance issues.

For Kishore, the e-chupal are evident. Otc its next phase — the ITC e-Choupal 4.

HBR Case Study 2.