unique staffing choices. In this lesson, you’ll learn about ethnocentric staffing, regiocentric staffing and geocentric staffing. A short quiz follows. Ethnocentrism is pre- dominantly a home country orientation. Ethnocentric Polycentric Regiocentric Geocentric Management orientation. EPRG model, sometimes called also EPG model, is used in the international marketing. It was introduced by Perlmutter (). The strategy of.

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Retrieved from ” https: On the plus side, the local offices around the world tend to be more engaged and more satisfied with their work since they are valued and trusted. The third regiocentriic last aspect of the EPG model is the geocentric portion, this notion focuses on a more world-orientated approach to multinational management.

EPG model – Wikipedia

The HR department must have the geoocentric to foresee the changes in these markets and exploit those changes productively. EPG Model is an international business model including three dimensions — ethnocentric, polycentric and geocentric. Asian consumer electronics makers are increasingly placing their trust on Indian executives, especially at a time when several of them are struggling in their home turf, or finding the going tough in the largest markets, and are expecting India to play a bigger role when they are expanding to emerging markets.

In performing an EPG analysis, a firm may discover that they are oriented in a direction that is not beneficial to the firm or misaligned with the firm’s corporate culture and generic strategy.

Ethnocentric polycentric geocentric regiocentric

Polycentrism [ disambiguation needed ] is one of the three legs in the EPG framework that “identifies one of the attitudes or orientations toward internationalization that is associated with successive stages in the evolution of international operations” [7]. For certain professions, there is a dearth of talent in the country. A geocentric organization will not default to either the customs and traditions of their home country or the host country. In this case, it would be important for a firm to re-align its focus in order to ensure that it is correctly representing the firm’s focus.


To the greatest extent possible, nationalities are largely ignored in this system, with the company being run as a global enterprise rather than a large corporation which is deeply rooted in one specific nation.

It is a natural tendency for people to act ethnocentrically because it is what they feel comfortable with. Ethnocentric approach Countries with branches in foreign countries have to decide how to select management level employees.

These people or companies believe that the home country is superior. The regiocentric approach uses managers from various countries within the geographic regions of business. International Selection Even though cultural differences influence the selection procedure to some extent, organizations tend to follow similar criteria and methods worldwide. The roles for which they were hired include product development, ride and handling, vehicle refinement, architecture, technology-led programmes, safety to polcentric global standards, electric vehicle, etc.

Ethnocentric Polycentric Geocentric Regiocentric

Putting more emphasis on the local offices will create a situation in which those offices are doing the same work that is being done in polyecntric parts of the world — causing costs to rise unnecessarily. Fortunately, using this model can be a quick and easy way to bring things back into line.

Employers around the world usually rank personal interviews, technical competency and work experience in similar jobs as important criteria for selection.

Job Sites in UK. Then the database is analysed for choosing the best and most suitable persons for global assignments and this process is called technical skills assessment. The EPG model is a framework for a firm to better pinpoint its strategic profile in terms rehiocentric international business strategy. In the content below, we will take a quick look at each of the three to determine how they influence the way a company can compete in global markets.


EPRG Framework

Ethnocentric staffing means to hire management that is of same nationality of parent company. When they look to new markets they rely on what they know and seek similarities with their own country.

The model suggests that most multinationals start out with an ethnocentric view, evolve to polycentrism and finally adopt geocentrism. Business and Management Submitted By sean Words Most Multinational corporations have a strategic predisposition when heocentric comes to doing things in other cultures, ethnocentric, polycentric, Regiocentric, and geocentric. Hong Kong was found to be the best country in Asia to heocentric new skills with 62 per cent women expats opting for it, closely followed by Singapore at 61 per cent, China at 47 per cent, Taiwan at 44 per cent and Vietnam at 43 per cent.

The selection criteria for international jobs usually revolve around the five core areas of behaviour, attitudes, skills, motivation and personality. There are both positives and negatives to running an organization in an ethnocentric manner.

Each of the three options included in this model can be successful in the right circumstance, and each can fail in the wrong situation.

Instead, management selects the person best suited gwocentric foster the companies goals and solve problems worldwide. International recruitment methods 1. For your own organization, it will be important to think through these options before moving in the direction that best fits your needs.

These include digital, large world-class manufacturing, research and development, data sciences, artificial intelligence, machine learning, etc. Instead, they want to operate as a cohesive unit, just as a polycejtric would that is operating in just one country.

Ethnocentric, Geocentric, and Polycentric In: